Worked on Cash App's Business product, building tools that enable entrepreneurs to accept payments remotely and operate more efficiently. Transitioned to Square to support the launch of Square AI and contribute to multiple blue-sky initiatives focused on embedding advanced AI capabilities across Square's product portfolio. Currently working with voice agents in collaboration with ElevenLabs

Design lead on the redesign of Apple Weather and was the DRI of several high-profile features and cross platform initiatives for Apple News. Responsibilities also included hiring, stakeholder in XFN meetings, project sizing and prioritization. Moved to Los Angeles in 2022 to work as the app DRI for Apple Vision Pro.

At The Gate London, I focused on new business development and pitching, leading several successful wins. These included Church & Dwight, a global holding company with multiple multinational CPG brands; the British Government for the 2017 United Kingdom General Election campaign, which opened the agency to government tenders; and Canal & River Trust, an organization promoting healthier lifestyles through the use of Britain's waterways.

As an Art Director at Weiden & Kennedy, I worked on advertising ideas for Tesco's Hudl tablet launch, as well as a through-the-line campaign for Orange telecom. I also played a critical role in projects for Fuze Tea and Coke's Christmas campaign.

As an Art Director at AKQA, I conceived of ideas for the launch of the new Nike Fuel Band and online campaigns for Fiat. My ideas also contributed to a successful pitch win for bwin Interactive Entertainment. Additionally, I worked as a designer on the new BMW Mini configurator site and promotional material for Alfa Romeo's sponsorship deal with St Andrews fashion school.