"Create the best agency business cards you've ever seen, and make sure they're boundless."

The advertising agency I worked at in London was looking to re-brand. I went about researching traditional business cards with the intention to defy convention.

What stood out to me instantly was their formulaic approach – traditional typography with rigid grids and minimal information. Business cards and letterheads are designed to build connections, but most of them don't.

People say they're defunct, but I wanted to prove that, done the right way, they're still a great way to make a connection. By handcrafting the typography for every card to represent each individual's personality, we made them remarkable and precious to everyone, increasing the likelihood that people would use them.

Along with all the usual details, including a personal story would provide future clients with a deeper insight into each person they would be working with. The result is a series of cards that convey attention to detail, creativity and humanity.

The cards were a big hit internally, and they also got featured by a bunch of design blogs which helped to drive business for the agency. Whoever said business cards were dead was wrong, even the long-copy ones!